Great summary, Tom! SEO feels like a never-ending game where the rules keep changing daily.......literally 12 times a day, apparently. AI is powerful, but isn't it ironic that the same AI tools meant to help with SEO might be making organic traffic even harder to get?

Feels like we're all just optimizing for an algorithm that’s actively trying to outsmart us.

Do you think there will be a point where AI-generated content floods search results so much that people start looking for ‘real’ human-written content again?"